Last year, when I posting like a madman on Instagram, slanging and hanging meats in the Barrel House Cooker all spring and summer long in the middle of taking classes for the degree that I finished up back in December, I was approached by one of my closest friends in the barbecue community over on the ‘gram. Ron. Captain Ron! (@cptnron302) He asked me if I would like to join his private messaging group where each member of the said group would send their posts to the group chat and each member involved would click like and leave a comment. The reason behind this idea is that the likes and comments would boost the posts and allow them to be seen.
The Instagram algorithm is a little shaky, because people with a small following may have posts that won’t show up on someone’s feed due to a low number of likes and comments. Being involved in this group would yield a higher chance of one’s posts being seen, introducing more likes, comments and ensuing followers.
It worked. My posts started receiving traffic they never had before.
The problem? I have genuine love for Ron and a few others in the group for being authentic, down to earth people with a knack for outdoor cooking, but there are two members of that particular group who didn’t care to follow the unofficial ‘rules’ of the chat, because they wouldn’t like or comment on everyone in the group’s posts. I won’t name any names, but this was frustrating to me. I considered sending Ron a one-on-one message to discuss this discrepancy I felt, but I figured there’s no use. I was involved in the group not only to help myself but to help the others, especially Ron, because he’s a nice, generous guy who will not hesitate to like and comment on your posts, and he throws down some seriously good lookin’, delicious grub. There were others in this group that I held (hold) in the same regard as Ron for similar reasons. The two other members who are the antithesis of everything that little group stands for? They are the plague of the community, in my mind.
Why post in the barbecue community on Instagram? “I want to make a name for myself.” Some people just want to post photos of their gorgeous, mouthwatering food every couple of weeks, but by and large, most people who are posting want to create a social presence with their posts and make a name for themselves, attracting advertisers and companies who may hire them to become social influencers or brand ambassadors. I would be blatantly lying if I told you I did not have such intentions. I have culinary-related business goals. I want to turn Grizzly BBQ into a full-blown business, but I also want to genuinely network, reciprocate any love I receive and add value to people’s lives if I can help it.
Far too many people are out there who are feeders rather than givers. They’ll feed on the likes and comments they receive, but they pick and choose who they give their likes and comments to, and I resent that greatly. I can’t help but roll my eyes when I see the two aforementioned members from the above paragraph go and like/comment on one of the bigger accounts in the barbecue community. They’ll slobber all over the big names who have 10,000+ followers, yet they’ll scroll on past other accounts with a smaller amount of followers. I know this happens because the proof is in the pudding. You’ll see them out there posting comments on every big name account’s posts as they pass yours by. It is difficult to not feel a varying level resentment over that kind of crap.
I don’t have a big account; I have less than a thousand followers, but I do have a passion for what I do (outdoor cooking), I enjoy sharing my photos with the world and wield an extreme appreciation and high level of gratitude for every like and comment that I receive.
I just find it annoying when these selfish individuals come out of the woodwork for their own personal gain. It would be beautiful if we (we as in the barbecue community as a whole) gave back to one another, working together to selflessly promote one another and harnessed that in the community. I have so much love and respect for some of the big name members of the barbecue community who like and comment on my posts, because they don’t have to. They have no reason to. There’s no gain for them to like and comment on my posts other than to create and sustain a real, genuine connection and relationship by the means of networking, but they do it anyway. It only takes a few seconds to like and comment on someone’s posts. Why can’t these obviously selfish members that I speak negatively of do it?
I felt this post was necessary to write because it is an overwhelming pet peeve of mine.
The barbecue community is incredible, as a whole. There are so many awesome people with a veritable love for delicious food who want to share it and support others. I have a great deal of love for each of those people. For such reasons, I want to give a big shoutout to some great members of the Instagram BBQ community who selflessly dish out love via likes and genuine comments:
Kurt — @caribeque
Chuck — @c_train707
John — @bigjohns_bbq
Ron — @cptnron302
Jimmy — @borderbangerbbq
Jeff (we might be related since we have the same last name! Haha) — @backwoods_kitchen
Matt — @bluetravelz
Adam — @thisjewcanque
Justin — @utetastic
Robert — @moons_bbq
Pam — @pam_persinger_walker
Wes — @sunnysidebeachesbbq
Ralph — @revin_it_up_bbq
There are so many more…